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Unique telling story brands social

Unique Telling Story Brands Social

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Author :Phil Cooke ,
Publisher :Baker Books
Pages : 254
Format Available : PDF, ePub, Mobi
Total Read : 125
Total Download :529
published Date : 2012-11-19
Description :Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision on the radar of the people who need to respond? In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st century. If you have a vision or message to share with the world, Unique provides a blueprint to cut through the clutter, communicate your story, and impact your audience.


Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Author :Phil Cooke ,Benson, Vladlena ,Tuninga, Ronald ,Saridakis, George ,
Publisher :IGI Global
Pages : 525
Format Available : PDF, ePub, Mobi
Total Read : 124
Total Download :565
published Date : 2016-08-31
Description :Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.


Brand Journalism

Author :Phil Cooke ,Benson, Vladlena ,Tuninga, Ronald ,Saridakis, George ,Andy Bull ,
Publisher :Routledge
Pages : 288
Format Available : PDF, ePub, Mobi
Total Read : 123
Total Download :899
published Date : 2013-06-26
Description :Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.


Brand Meaning Management

Author :
Publisher :Emerald Group Publishing
Pages : 344
Format Available : PDF, ePub, Mobi
Total Read : 72
Total Download :1156
published Date : 2015-05-05
Description :Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.


What's Your Story?

Author :Ryan Mathews ,Watts Wacker ,
Publisher :FT Press
Pages : 222
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download :651
published Date : 2008
Description :“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder,Fast Companymagazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management,and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker


Winning the Story Wars

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,
Publisher :Harvard Business Press
Pages : 272
Format Available : PDF, ePub, Mobi
Total Read : 117
Total Download :627
published Date : 2012-06-19
Description :Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.


Telling Stories the Kiowa Way

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,Gus Palmer ,
Publisher :University of Arizona Press
Pages : 145
Format Available : PDF, ePub, Mobi
Total Read : 147
Total Download :648
published Date : 2003
Description :Among the Kiowa, storytelling takes place under familiar circumstances. A small group of relatives and close friends gather. Tales are informative as well as entertaining. Joking and teasing are key components. Group participation is expected. And outsiders are seldom involved. This book explores the traditional art of storytelling still practiced by Kiowas today as Gus Palmer shares conversations held with storytellers. Combining narrative, personal experience, and ethnography in an original and artful way, PalmerÑan anthropologist raised in a traditional Kiowa familyÑshows not only that storytelling remains an integral part of Kiowa culture but also that narratives embedded in everyday conversation are the means by which Kiowa cultural beliefs and values are maintained. Palmer's study features contemporary oral storytelling and other discourses, assembled over two and a half years of fieldwork, that demonstrate how Kiowa storytellers practice their art. Focusing on stories and their meaning within a narrative and ethnographic context, he draws on a range of material, including dream stories, stories about the coming of T‡im? (the spirit of the Sun Dance) to the Kiowas, and stories of tricksters and tribal heroes. He shows how storytellers employ the narrative devices of actively participating in oral narratives, leaving stories wide open, or telling stories within stories. And he demonstrates how stories can reflect a wide range of sensibilities, from magical realism to gossip. Firmly rooted in current linguistic anthropological thought, Telling Stories the Kiowa Way is a work of analysis and interpretation that helps us understand story within its larger cultural contexts. It combines the author's unique literary talent with his people's equally unique perspective on anthropological questions in a text that can be enjoyed on multiple levels by scholars and general readers alike.


Building a StoryBrand

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,Gus Palmer ,Donald Miller ,
Publisher :HarperCollins Leadership
Pages : 240
Format Available : PDF, ePub, Mobi
Total Read : 136
Total Download :539
published Date : 2017-10-10
Description :New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


The Seven Basic Plots

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,Gus Palmer ,Donald Miller ,Christopher Booker ,
Publisher :A&C Black
Pages : 728
Format Available : PDF, ePub, Mobi
Total Read : 128
Total Download :1136
published Date : 2004-01-01
Description :"This book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales, via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling." "But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


The Content Formula

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,Gus Palmer ,Donald Miller ,Christopher Booker ,Liz Bedor ,Michael Brenner ,
Publisher :
Pages : 104
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download :1088
published Date : 2015-11-26
Description :The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.


Telling Stories to Change the World

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,Gus Palmer ,Donald Miller ,Christopher Booker ,Liz Bedor ,Michael Brenner ,Rickie Solinger ,Madeline Fox ,Kayhan Irani ,
Publisher :Routledge
Pages : 280
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download :682
published Date : 2010-11-16
Description :Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is used as a strategy for speaking out for justice. Contributors from locations across the globe—including Uganda, Darfur, China, Afghanistan, South Africa, New Orleans, and Chicago—describe grassroots projects in which communities use narrative as a way of exploring what a more just society might look like and what civic engagement means. These compelling accounts of resistance, hope, and vision showcase the power of the storytelling form to generate critique and collective action. Together, these projects demonstrate the contemporary power of stories to stimulate engagement, active citizenship, the pride of identity, and the humility of human connectedness.


Trust, Social Relations and Engagement

Author :Ryan Mathews ,Watts Wacker ,Jonah Sachs ,Gus Palmer ,Donald Miller ,Christopher Booker ,Liz Bedor ,Michael Brenner ,Rickie Solinger ,Madeline Fox ,Kayhan Irani ,D. Padua ,
Publisher :Springer
Pages : 231
Format Available : PDF, ePub, Mobi
Total Read : 172
Total Download :526
published Date : 2012-07-31
Description :Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.